
Branding Bread Eat
A visual identity and packaging system for breadeat, covering the development of the brand logo through to the design of its product packaging.
About the project
A visual identity and packaging system for breadeat, covering the development of the brand logo through to the design of its product packaging.
The project came through a recommendation from a former fellow freelancer who offered me the opportunity. Because the client's budget was limited and I wanted to help a fellow freelancer, I accepted the project at a lower rate than I would normally charge.
Since there was no direct communication with the client, the entire process from logo development to packaging design, ran relatively smoothly. The project was completed in around two weeks with only two minor rounds of revisions. Illustrator was used for the design work, Blender 3D for the packaging mockups, and Photoshop for visual finishing.
This project was a good example of how supporting another freelancer can still be handled professionally, even with lower compensation. It also showed that a project can produce a polished result without direct client communication when the brief and workflow are clear.