
Holroyd Brochure
A product brochure design for Holroyd Tow Ball, developed as a direct continuation of the previous packaging design project for the same client from Australia.
About the project
A product brochure design for Holroyd Tow Ball, developed as a direct continuation of the previous packaging design project for the same client, David B. from Australia.
After winning the packaging design contest and completing the storage container mockup, the client entrusted me with creating printed promotional material for the same product. This became one of the earliest follow-up projects in my ongoing collaboration with David B., before additional BMPRO projects followed.
The brochure was created using Illustrator and InDesign, building on the visual assets established through the packaging design to maintain consistency across different materials.
Rather than feeling like an entirely new project, the brochure was a natural continuation of the existing visual direction. The foundation had already been established through the packaging, making it easier to extend the same identity into another medium.
This project became an early step in a working relationship that eventually led to more design work from the same client.